Engineered to recode your unconscious programming

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Comprehensive Rewiring with UPGRD X Gold

UPGRD X is the powerful combination of protocols engineered by William Lam, a world renowned mental programmer and John Madsen, a sought-out high performance expert.

With UPGRD X Gold, you get complete body and mental optimization plus customized 1:1 coaching with the founders, including in-person monthly access at their Scottsdale headquarters.

Reserve Your Seat Now
Customized Unconscious Reprogramming


Fly in and experience personal breakthroughs

Take advantage of our in-person fly-in meetings with the founders team throughout the year in Scottsdale, AZ and break through limiting beliefs holding you back.

Unlock 100+ hours of training including half a dozen sessions with a mindset coach

Access over one hundred hours of training material, hypnosis tracks, and customized mindset coaching.

Attend up to half a dozen immersive events

Includes access to our live events held throughout the year, including exclusive dinners with our founders team. Does not include the platinum event experience.


April 12-14
(Wednesday – Friday)


Arizona Biltmore
2400 E Missouri Ave, Phoenix, AZ

Connect with the UPGRD X Founders

William Lam

— Founder, UPGRD®

An internationally sought-after mental reprogrammer and a modern embodiment of new/ancient Chinese proverbs, William Lam is an American Board Certified Hypnotherapy Instructor, Certified Master Trainer of Neuro-Linguistic Programming, and known as the “Yoda Of The West”.

High net-worth individuals by the thousands have sought out the latest in mental programming, ultimately creating a tightly-knit community surrounding the training and principles of UPGRD® and its instructors.

Through gaining total control of their thoughts, emotions, and behavioral patterns, William and the principles in UPGRD have enabled every person that has surrendered their pre-conceptions and self-limiting beliefs to achieve personal heights and bests that have exceeded their largest, wildest previous goals.

John Madsen

— CEO, Supra Human

John Madsen is the founder of SUPRA HUMAN INC, which teaches high-performance individuals and executive teams how to AUTOMATE CHAMPIONSHIP BEHAVIOR to get CHAMPIONSHIP RESULTS.

His clientele is made up of professional athletes, entrepreneurs, corporate execs players, and Fortune 500 CEOs who want to completely OPTIMIZE MIND, BODY, and SPIRIT in order to win even bigger.

Despite never playing a single down of high school football, John reached his childhood dream of playing in the NFL after playing for the University of Utah under legendary coach, Urban Meyer.

On his popular podcast, THE SHOW with John Madsen, his mission is to turn ordinary humans into SUPRA HUMANS by maxing out every persons physical and mental fitness.

After a single year, SUPRA HUMAN Inc has sky rocketed as an industry leading brand in the virtual fitness space, and according to John, “they haven’t even started yet".

Learn how to achieve a higher level of excellence in your life

the x factor foundational core pillars


Improve your mindset.


Optimize your body.


Create more abundance.

Limited Access

Our UPGRD X events are intimate. Contact our Sales Team to Reserve Your Seat.

UPGRD X Clients share their Transformations