An immersive two day event engineered to Improve your mental performance

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Unlock your potential at UPGRD X Lite

Your mind is a powerful quantum computer. Do you know how to unlock its potential?

UPGRD X was created by John Madsen, a sought-out high performance expert and William Lam, a world renowned mental programmer.

UPGRD X Lite is an introductory two day event designed to transform your thinking by giving you the tools to reprogram the beliefs holding you back.

Reserve Your Seat Now

Connect with the Founders

William Lam

— Founder, UPGRD®

An internationally sought-after mental reprogrammer and a modern embodiment of new/ancient Chinese proverbs, William Lam is an American Board Certified Hypnotherapy Instructor, Certified Master Trainer of Neuro-Linguistic Programming, and known as the “Yoda Of The West”.

High net-worth individuals by the thousands have sought out the latest in mental programming, ultimately creating a tightly-knit community surrounding the training and principles of UPGRD® and its instructors.

Through gaining total control of their thoughts, emotions, and behavioral patterns, William and the principles in UPGRD have enabled every person that has surrendered their pre-conceptions and self-limiting beliefs to achieve personal heights and bests that have exceeded their largest, wildest previous goals.

John Madsen

— CEO, Supra Human

John Madsen is the founder of SUPRA HUMAN INC, which teaches high-performance individuals and executive teams how to AUTOMATE CHAMPIONSHIP BEHAVIOR to get CHAMPIONSHIP RESULTS.

His clientele is made up of professional athletes, entrepreneurs, corporate execs players, and Fortune 500 CEOs who want to completely OPTIMIZE MIND, BODY, and SPIRIT in order to win even bigger.

Despite never playing a single down of high school football, John reached his childhood dream of playing in the NFL after playing for the University of Utah under legendary coach, Urban Meyer.

On his popular podcast, THE SHOW with John Madsen, his mission is to turn ordinary humans into SUPRA HUMANS by maxing out every persons physical and mental fitness.

After a single year, SUPRA HUMAN Inc has sky rocketed as an industry leading brand in the virtual fitness space, and according to John, “they haven’t even started yet".

Event Details


August 18 – August 19 (Friday & Saturday)

Limited Access

VIP Admission Ticket




General Admission Ticket



Learn how to achieve a higher level of excellence in your life

the x factor foundational core pillars


Improve your mindset.


Optimize your body.


Create more abundance.

Hear from Mindset and Business Thought Leaders

Limited Access

Our UPGRD X events are intimate. Reserve your seat today.

UPGRD X Clients share their Transformations