Engineered to recode your unconscious programming

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Experience your next level with UPGRD X Silver

Everything you experience externally is the result of what’s happening internally. UPGRD X Silver includes an immersive three day event designed to rewire your unconscious patterns to produce better results.

Created by William Lam, a world renowned mental programmer in partnership with John Madsen, a sought-out high performance expert, UPGRD X is unlike any program you’ve come across.

Reserve Your Seat Now
Access a Library of Knowledge


Unlock our Digital Training Library

Kick start with a 21 day focus course and unlock 60+ hours of mental programming training videos.

Experience our Immersive LIVE Events

Attend our two LIVE events throughout the year.

Access your 1:1 Supra Human Coach

Get custom nutrition and fitness coaching by thhe Supra Human team, and access weekly mindset calls.


September 18 – 20
(Monday – Wednesday)


Sanctuary Camelback Mountain Resort
5700 E McDonald Dr, Paradise Valley, AZ

Connect with the UPGRD X Founders

William Lam

— Founder, UPGRD®

An internationally sought-after mental reprogrammer and a modern embodiment of new/ancient Chinese proverbs, William Lam is an American Board Certified Hypnotherapy Instructor, Certified Master Trainer of Neuro-Linguistic Programming, and known as the “Yoda Of The West”.

High net-worth individuals by the thousands have sought out the latest in mental programming, ultimately creating a tightly-knit community surrounding the training and principles of UPGRD® and its instructors.

Through gaining total control of their thoughts, emotions, and behavioral patterns, William and the principles in UPGRD have enabled every person that has surrendered their pre-conceptions and self-limiting beliefs to achieve personal heights and bests that have exceeded their largest, wildest previous goals.

John Madsen

— CEO, Supra Human

John Madsen is the founder of SUPRA HUMAN INC, which teaches high-performance individuals and executive teams how to AUTOMATE CHAMPIONSHIP BEHAVIOR to get CHAMPIONSHIP RESULTS.

His clientele is made up of professional athletes, entrepreneurs, corporate execs players, and Fortune 500 CEOs who want to completely OPTIMIZE MIND, BODY, and SPIRIT in order to win even bigger.

Despite never playing a single down of high school football, John reached his childhood dream of playing in the NFL after playing for the University of Utah under legendary coach, Urban Meyer.

On his popular podcast, THE SHOW with John Madsen, his mission is to turn ordinary humans into SUPRA HUMANS by maxing out every persons physical and mental fitness.

After a single year, SUPRA HUMAN Inc has sky rocketed as an industry leading brand in the virtual fitness space, and according to John, “they haven’t even started yet".

Learn how to achieve a higher level of excellence in your life

the x factor foundational core pillars


Improve your mindset.


Optimize your body.


Create more abundance.

Limited Access

Our UPGRD X events are intimate. Contact our Sales Team to Reserve Your Seat.

UPGRD X Clients share their Transformations