COACHING

Being a Supra Human Means Being a Supra MomCeo Memo
Nineveh MadsenMay 9, 2025
Nineveh Madsen is the CEO and co-owner of Supra Human, a premium virtual coaching company specializing in fitness and nutrition programming for high-performing executives and entrepreneurs. A former Edward R. Murrow Award-winning journalist, she transitioned into the tech industry, serving as VP of Marketing & Customer Success at OpenVPN, where she played a pivotal role in quadrupling the company’s revenue. Under her leadership, Supra Human has achieved a seven-figure monthly recurring revenue and an annual run rate exceeding eight figures, with a projected half-billion-dollar market cap valuation. Born in Sweden to Assyrian-Iraqi immigrants, Nineveh resides in Scottsdale, Arizona, with her husband and co-founder, John Madsen, and their daughter.
