Nineveh Madsen

Nineveh Madsen is the CEO and co-owner of Supra Human, a premium virtual coaching company specializing in fitness and nutrition programming for high-performing executives and entrepreneurs. A former Edward R. Murrow Award-winning journalist, she transitioned into the tech industry, serving as VP of Marketing & Customer Success at OpenVPN, where she played a pivotal role in quadrupling the company’s revenue. Under her leadership, Supra Human has achieved a seven-figure monthly recurring revenue and an annual run rate exceeding eight figures, with a projected half-billion-dollar market cap valuation. Born in Sweden to Assyrian-Iraqi immigrants, Nineveh resides in Scottsdale, Arizona, with her husband and co-founder, John Madsen, and their daughter.​

The Investment That Changes Everything: Showing Up for YourselfCeo MemoFitnessMindset

The Investment That Changes Everything: Showing Up for Yourself

Nineveh MadsenNineveh MadsenMarch 16, 2026
The Year We Went All In: A Letter to the Supra Human CommunityCeo Memo

The Year We Went All In: A Letter to the Supra Human Community

Nineveh MadsenNineveh MadsenJanuary 2, 2026
Most Corporate Culture is Theatre. Here’s What Works Instead.Ceo MemoMindset

Most Corporate Culture is Theatre. Here’s What Works Instead.

Nineveh MadsenNineveh MadsenDecember 29, 2025
Culture as an Operating System: An Interview with Nineveh MadsenCeo Memo

Culture as an Operating System: An Interview with Nineveh Madsen

Nineveh MadsenNineveh MadsenNovember 24, 2025
Business and Marriage: Real. Unfiltered. Why It’s Not Always Easy (and That’s Okay)Ceo Memo

Business and Marriage: Real. Unfiltered. Why It’s Not Always Easy (and That’s Okay)

Nineveh MadsenNineveh MadsenOctober 27, 2025
Being a Supra Human Means Being a Supra MomCeo Memo

Being a Supra Human Means Being a Supra Mom

Nineveh MadsenNineveh MadsenMay 9, 2025