John Madsen
Founder, Former NFL player
John Madsen, who never played high school football, went on to fulfill his childhood dream of playing in the NFL with the Oakland Raiders and Cleveland Browns. Coached by Urban Mayer at the University of Utah, he has applied his champion mindset to both sports and business. For 10 years, he has helped hundreds of high school and collegiate athletes gain a competitive edge.
Recognized as a highly sought-out consultant by Business Insider and other media publications, his company Supra Human, comprising of certified experts, helps thousands of business men and women improve their fitness and nutrition. His clients include Olympians, MLB and NFL players, and corporate executives.
You can catch John weekly on his top-rated mindset podcast, The Show with John Madsen.
Nineveh Madsen
CEO & Co-Founder, Supra Human
Nineveh Madsen is a dynamic entrepreneur and business leader whose career spans journalism, technology, and scaling an industry-leading online fitness coaching company.
She began her professional journey as a broadcast journalist after earning her degree in Broadcast from California State University, East Bay. Over the next decade, Nineveh became a recognized television news anchor and reporter for FOX and NBC affiliates, earning prestigious accolades including an Edward R. Murrow Award for excellence in journalism.
Following her time in media, she transitioned into the technology sector, serving as Vice President of Marketing & Customer Success at OpenVPN. There, she played a pivotal role in driving the company’s growth, helping 4X revenue and strengthening the brand’s global footprint in the cybersecurity market.
Today, Nineveh is the co-owner and CEO of Supra Human, a premium virtual coaching company offering customized fitness and nutrition programming for high-performing executives and entrepreneurs. Since taking the helm, she has been instrumental in scaling the company to a seven-figure monthly recurring revenue and achieving a multiple eight-figure annual run rate. Her leadership was also critical in positioning Supra Human’s expansion into the female market. The company’s growth trajectory now positions it toward a projected half-billion-dollar market cap valuation.
Born in Sweden to Assyrian-Iraqi immigrants, Nineveh’s entrepreneurial spirit is rooted in a deep appreciation for resilience, transformation, and ownership of one’s story. She resides in Scottsdale, Arizona with her husband, John Madsen — former NFL athlete and Supra Human co-founder — and their daughter conceived through IVF.
Through every platform she leads, Nineveh Madsen continues to redefine what it means to lead, scale, and succeed — advocating for a future where women and high performers alike fully claim their power.
