SCOTTSDALE, AZ — December 22, 2025 — Supra Human, the number one elite online human performance company in the world, today announced its first-ever national brand endorsement: a landmark partnership with NFL Hall of Famer Terrell Owens.
The announcement launched with a major media takeover in New York City’s Times Square, spotlighting the shared ethos between Owens and the Supra Human brand:
Excellence isn’t given. It’s earned.
This cultural milestone marks a bold new chapter for Supra Human as it scales nationally and continues its evolution from elite online fitness coaching into a dominant force in human performance, combining fitness, nutrition, and human optimization and longevity protocols to serve high-performing individuals across the globe.
“Terrell Owens was a Supra Human on the football field: athletic, strong, dominant,” said John Madsen, Founder of Supra Human. “That’s what this brand represents. And the best part is he still lives it. He embodies excellence now the same way he did then.”
Why Terrell Owens
A six-time Pro Bowler and one of the most explosive wide receivers in NFL history, Terrell Owens ranks third all-time in receiving yards, touchdowns, and receptions. Known for his physical dominance, mental edge, and uncompromising drive, Owens continues to embody the values of preparation, consistency, and personal mastery.
“I didn’t become a Hall of Famer, Five-time NFL All-Pro Selection and Six-time Pro Bowl selection by accident. I got there by pushing myself beyond what anyone thought was possible and making no excuses,” said Owens. “That’s where Supra Human comes into play. You get a dedicated coach who’s with you every step of the way. Supra Human creates a plan tailored to your unique needs and lifestyle. They integrate fitness seamlessly into your busy life.”
This campaign marks the first time Owens has partnered with a performance brand of this caliber and the first time Supra Human has endorsed a global sports icon.
Built for the Top 1%
Supra Human has rapidly become the go-to human performance system for executives, entrepreneurs, and high achievers ready to take back control of their body, unlock their mind, and lead with presence at the highest level.
The company currently serves over 4,000 active clients, with year-end revenues approaching $50 million. Its momentum has earned national recognition, including a top spot on the 2025 Inc. 5000 list at #273, and ranking as the #2 Fastest-Growing Company in Phoenix by Phoenix Business Journal.
“This partnership signals the power of what we’ve built, which is a premium online human performance ecosystem,” said Nineveh Madsen, CEO of Supra Human. “It’s producing real transformation for executives, entrepreneurs, and high achievers. We’ve engineered a product that works, and we’re just getting started.”
Supra Human is an online human performance company dedicated to helping driven individuals reach peak physical and mental performance through elite coaching, personalized fitness and nutrition, and human optimization protocols. The company’s transformative results are powered by a proprietary platform and ecosystem designed to deliver customized, high-touch coaching experiences at scale.
About Supra Human
Supra Human is an online human performance company dedicated to helping driven individuals reach peak physical and mental performance through elite coaching, personalized fitness and nutrition, and human optimization protocols. The company’s transformative results are powered by a proprietary platform and ecosystem designed to deliver customized, high-touch coaching experiences at scale.
The company is co-owned by John Madsen and Nineveh Madsen, a power duo combining deep expertise in athletic performance, media, and technology to architect one of the fastest-growing performance ecosystems in the world. With a global client base and a results-driven approach, Supra Human is setting a new standard in elite coaching and transformation.
Media Contact:
Jackie Steen
Director of Content & Brand Communications, Supra Human
PR@suprahuman.com
www.suprahuman.com
