As we close 2025 and step into 2026, we wanted to share our vision with you.
This is not a “year-end recap” or a victory lap. It’s a checkpoint.
2025 was a big year by any measure. We crossed $50M+ in revenue. We earned recognition on the Inc. 5000 list and gained greater visibility in Arizona and beyond. SHX continued to grow into something that isn’t just an event. It’s a statement about who we are and what we expect. We expanded infrastructure. And yes, we had moments the world could see, including a Times Square billboard that was less about hype and more about proof.
But here’s what matters most: Those results weren’t accumulated. They were earned.
This year proved that discipline scales. A lot of companies grow by lowering the bar. They widen the funnel. They chase convenience. They build faster by allowing ‘good enough’, to be good enough.
We did the opposite.
We said “no” more than we said “yes.”
We protected the client experience.
We tightened execution as the company grew.
Our mission has never been “more people,” it’s remained focused on better outcomes and a higher standard of ownership.
That’s what 2025 validated: when you refuse shortcuts long enough, the world notices.
What you don’t see is the invisible work that made it possible, the decisions that cost us in the short term because they didn’t support long-term excellence. The rebuilds and reiterations behind the scenes. That invisible work lives in our team: coaches, operations, client success, creative, and leadership. The people who aren’t interested in recognition, only results. The company didn’t have a great year; they built one.
Supra Human will always produce dramatic physical transformations. That’s what we do. But our identity is bigger than aesthetics. We are building a performance authority, a company that helps people operate with precision in their bodies, their health, their mindset, and their lives.
That’s why 2026 matters.
We’re not just expanding the brand, we’re elevating the ecosystem. 2026 is about higher expectations. We’re entering what we’ve called Earned Excellence as the operating requirement for the next era of Supra Human. Because in a world obsessed with shortcuts, the ability to earn something real is becoming rare.
It’s for the person who’s tired of hype and ready for proof.
It’s for the leader who’s been winning externally but knows their internal standard needs to rise.
It’s for the person who’s ready to stop negotiating with themselves.
It’s not for everyone.
If you want convenience.
If you want results without ownership.
If you want a new identity without new behavior.
This is not your place.
To every client who trusted us, thank you.
To every person who decided to go all in, we see you.
2025 didn’t make us celebrate. It made us certain.
Excellence isn’t something we need to announce.
It’s something we protect, require, and earn.
The pursuit continues in 2026.
— John & Nineveh Madsen
