Engineered to recode your unconscious programming

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Access World Class Mental Programmers with UPGRD X Platinum

UPGRD X is the powerful combination of protocols engineered by William Lam, a world renowned mental programmer and John Madsen, a sought-out high performance expert.

Due to non disclosure agreements, we cannot reveal the entirety of the program in marketing material.

Reserve Your Seat Now

The Platinum Experience

Adventure into what few in the world have access to

Experience what only the top 1% in the world have access to.

Platinum members have access to the entire UPGRD X series. Our November three day immersive event is exclusive to only a dozen people due to the nature of the content.

Taking place in Miami, you’ll have intimate access to highly sought out mental programmer William Lam and will also be learning from non-disclosed individual who has trained world leaders.

Details of the itinerary are limited by design.

Engineered to Reprogram You.


Experience and access our year round immersive LIVE events across the country

Includes access to our live events throughout the year, exclusive VIP dinners with the founders team and exclusive platinum experience.

Fly in to meet the founding UPGRD X team

Experience personal breakthroughs with our in-person fly-in meetings with the founders team, held throughout the year in Scottsdale, AZ.

Customized coaching with a master mental programmer and unlock 160+ hours of digital training

Access nearly two hundred hours of training material, hypnosis tracks, and customized mindset coaching.


November 16-19
(Wednesday – Sunday)


SLS South Beach Miami
1701 Collins Ave Miami Beach, Miami, FL 33139

Connect with the UPGRD X Founders

William Lam

— Founder, UPGRD®

An internationally sought-after mental reprogrammer and a modern embodiment of new/ancient Chinese proverbs, William Lam is an American Board Certified Hypnotherapy Instructor, Certified Master Trainer of Neuro-Linguistic Programming, and known as the “Yoda Of The West”.

High net-worth individuals by the thousands have sought out the latest in mental programming, ultimately creating a tightly-knit community surrounding the training and principles of UPGRD® and its instructors.

Through gaining total control of their thoughts, emotions, and behavioral patterns, William and the principles in UPGRD have enabled every person that has surrendered their pre-conceptions and self-limiting beliefs to achieve personal heights and bests that have exceeded their largest, wildest previous goals.

John Madsen

— CEO, Supra Human

John Madsen is the founder of SUPRA HUMAN INC, which teaches high-performance individuals and executive teams how to AUTOMATE CHAMPIONSHIP BEHAVIOR to get CHAMPIONSHIP RESULTS.

His clientele is made up of professional athletes, entrepreneurs, corporate execs players, and Fortune 500 CEOs who want to completely OPTIMIZE MIND, BODY, and SPIRIT in order to win even bigger.

Despite never playing a single down of high school football, John reached his childhood dream of playing in the NFL after playing for the University of Utah under legendary coach, Urban Meyer.

On his popular podcast, THE SHOW with John Madsen, his mission is to turn ordinary humans into SUPRA HUMANS by maxing out every persons physical and mental fitness.

After a single year, SUPRA HUMAN Inc has sky rocketed as an industry leading brand in the virtual fitness space, and according to John, “they haven’t even started yet".

Learn how to achieve a higher level of excellence in your life

the x factor foundational core pillars


Improve your mindset.


Optimize your body.


Create more abundance.

Limited Access

Our UPGRD X events are intimate. Contact our Sales Team to Reserve Your Seat.

UPGRD X Clients share their Transformations