Nineveh Madsen

Female founder, Inc. 5000 CEO, and Co-Founder of Supra Human — the global leader in fitness, nutrition, and human performance coaching.

Nineveh Madsen is the CEO and Co-Founder of Supra Human, the number one human performance coaching company in the world, specializing in customized fitness, nutrition, and health optimization for high-performing entrepreneurs and executives. An Inc. 5000 CEO, she helped scale the company to $50 million in annual revenue by the end of 2025.

As a female founder in the human performance industry, Nineveh played a pivotal role in launching and expanding Supra Human’s female division — a strategic move that accelerated growth and broadened the company’s global reach.

Before building Supra Human, she spent a decade as a television news anchor and reporter for FOX and NBC affiliates, earning an Edward R. Murrow Award for excellence in journalism. She later transitioned into the technology sector, serving as Vice President of Marketing & Customer Success at OpenVPN, where she helped drive 4X revenue growth.

Born in Sweden to Assyrian-Iraqi immigrants, Nineveh now resides in Scottsdale, Arizona with her husband and business partner, John Madsen, and their daughter.

Through her leadership, she continues to redefine what elite performance looks like in business and in life.

As Seen In

Nineveh has been featured across national media, business publications, and leading performance-driven podcasts, sharing insights on scaling high-growth companies and human optimization.

Listen to interviews where she speaks candidly about building a $50M company, navigating scale, and what it truly takes to operate as a female founder at the highest level.